Here you find some interesting B2B email marketing statistics:
- Every year an average of 30 percent of the people who signed up for your email marketing list will not get your emails because their ISP will incorrectly block them.
- 85 percent of the people on your email list will stop reading your emails (without unsubscribing) after the third message your company sends to them (yes, company, not just your group inside the company).
- 25 percent of the people on your list who receive your emails and never open them will be among the top 10 percent of your best customers.
- An average of 39 percent of your current year subscribers will either unsubscribe, or stop reading/engaging with your emails by the end of the year.
- Over 10 percent of people who initially read your email on their handheld device will file it away, intending to take action, but never doing so.
- About 15 percent of your list will read your emails and look to a social network like Facebook or Twitter to see if others are buzzing about the message or offer before taking action.
- Over 49 percent of people who are happy with their recent purchase from your company will open future emails seven times faster than those who have not made a purchase in over three months.
Statistics source: Clickz.com